Dressing sharp for us men can be sometimes challenging as there are a lot of things to consider, such as matching different items, colours and patterns together – you get the idea. Since there’s more than one type of shirts, in this article, we will try to make your life easier by explaining the proper way of wearing a particular type and when and how to properly tuck it in.

In most situations, you will want to keep keep your shirt tucked in as that’s the society’s general image of a well-dressed man. Luckily, there are exceptions to this rule that allow a space for wearing a shirt untucked as long as you do it right and with the right type of shirt.

When to tuck your shirt

If you aren’t sure whether you should tuck your shirt in or not, there are a few telling signs, which can be determined from the the shirt’s design:

1. The shape of your shirt’s hem

Look at the hem of your shirt. Is it even all around its perimeter or does it come with a pronounced tail at the front and back?

Even hem – if the hem is even (same as you would find on t-shirts or polo-shirts), then this type of shirt is made to be worn untucked.

Uneven/curved hem – in case of uneven hem, this type of shirt is meant to be worn tucked.

A: Uneven/curved hem – made to be worn tucked (although lately there’s trend to wear it also untucked). B: Even hem – made to be worn untucked.

2. The length of your shirt

Another important factor is the shirt’s length. If the shirt is short (but not too short to wear without showing off your belly) and gets untucked every time you move or sit, it’s probably meant to stay untucked. The longer shirts with curved hem are prolonged at the back a front for a reason – to help you with staying tucked.

If your shirt is on the longer side, it might be better to tuck it in as the extra fabric can you look sloppy and unprofessional. If you intend to tuck it in, make sure the hem extends at least 7-10cm below your belt. The longer the shirt is, the better chance is has to stay tucked.

Here’s a quick run-down on how the most common types of men’s shirt are usually worn:

Shirts traditionally worn untucked Shirts traditionally worn tucked
T-shirts, polo shirts, casual shirts, short-sleeved button-fronted shirts, Hawaiian shirtsDress shirts, long-sleeved button-fronted shirts, flannel shirts

How to properly tuck in your shirt and keep it tucked

When you know you need to tuck your shirt, there are four ways of achieving it.

Regardless of the method, however, having a perfectly fitted shirt will make it much easier for you. For example, too much excess fabric around your waist or its short length won’t prevent you from tucking your shirt in, but it will be much more difficult to stay tucked.

1. The basic trouser tuck

The basic, and most common, trouser tuck is tucking your shirt below your trousers (and above your underwear). The way you go about it is putting your shirt on and buttoning it up. Once done, pull your pants up and button them closed over the shirttails. That’s it.

This method is offers a very simple although not bulletproof solution and it works best with fitted shirts. If you wear anything looser, you will want to look into the following methods.

2. The military tuck

Military tuck got its name from, well, military. It’s how armed forces used to tuck in their uniform shirts.

With you pants pulled up but unbuttoned, pinch any loose fabric hanging on your sides and fold it into a sharp diagonal crease. Then you tuck the creases in at the hips, belting your trousers on above them.

This method is quite simple and more effective for looser shirts with excess fabric around the waist.

3. The underwear tuck

As the name implies, this method involves your underwear and only works if you are wearing an undershirt. In practice, it would require you to tuck your undershirt into your underwear. Believe it or not, this makes a difference for how well the shirt can then stay tucked. Once your undershirt is in place, put on your shirt and pull your pants over it.

This technique will obviously not work in countries with hot climate, like here in Thailand, where wearing an undershirt is impractical. For men in colder countries, however, this is viable alternative, which can be further improved by wearing a special underwear with grippy waist.

4. Shirt stays

Lastly, the most effective and laborious method of securing your shirt’s tuck is wearing shirt stays. They resemble braces you would put over your shirt. The way you wear these is by clipping each end to your socks and the other to your shirt.

Because the bands are elastic, wearing shirt stays won’t restrict your movement and will keep the shirt firmly tucked in, no matter what. If you are new to this, it initially requires some time to learn how to properly put it on and be comfortable with it.

The feasibility of sporting this tuck will also depend on the trousers you are wearing, as shirt stays worn under tight or thin pants will be visible to the outside world.

Conclusion

Hopefully now you have a better idea how to wear your shirt and how to tuck it in properly, when the occasion requires it. As a rule of thumb, dress shirts are always meant to be dressed tucked in, while casual and short-sleeved shirts are okay to stay untucked. If unsure, remember to check your hem.

If you are looking for a the perfect dress shirt for your business or any special occasion, you are welcome to visit our store in Thonglor, where we craft bespoke clothing for men as well as provide style advice.

It’s been well established that certain elements, such as colours, can affect and even influence conversion rates in business (= your ability to turn a prospect into a customer). More often than not, however, you will see this discussion revolve around brands and websites. What can you as a man with a sense for fashion take out of this debate and apply to your business?

The importance of personal branding

Let’s diverge with quick a fact – humans bond to humans. The reason people do business with you is not that they like your brand (even though it can have human qualities as well), but because they like you.

This means that you and your personal brand are just as important as your business brand. And since you are the one who stands behind it, how you carry yourself and project your prescribed image onto others is going to directly affect your business success.

Much like the standard marketing mix and its P’s, personal branding has its own model of five M’s, the first of which is your physical makeup. This includes your pictures/portraits, name, label you give yourself and, yes, how you dress!

This is where the knowledge about improving conversion rates and psychology of colours intersects with branding (namely your style) and your success in closing new businesses.

Dress for business success – patterns & colours

Whether we like it or not, people are always evaluating. When you meet your prospective client (this can be face to face or through an online video), their eyes will automatically fall on your clothes. What they see will help them create an impression.

Since you want to make a good impression, you need to make sure your clothes aren’t a distraction for the prospect’s absorption of your message. If you dress too flashy, you risk removing focus from your face and words to your clothes. This is a problem as it reduces the effectiveness of your message and ultimately negatively impacts your sale.

Just to clarify, when we say sale, this doesn’t necessarily have to involve a monetary transaction – you can be also selling an idea or yourself at an interview.

What should you wear then? Let’s start off with colours.

Psychology of colours

From the psychology of colours and theory on sales conversion, we know that colours influence how your prospects will perceive and respond to your (marketing) message.

In business branding, this is a hard task because you must adopt a colour that will also resonate with your voice and brand personality. For our purpose, however, it’s fairly straightforward and simple.

In this article, we will consider the colours of your two most important pieces of your wardrobe – your suit and shirts.

High converting shirt colours

If you want the colours of your clothes to have the best positive impact on your conversion are, you should wear – pink, white, baby blue and yellow.

Low converting shirt colours

Conversely, you should avoid wearing the following colours on your shirt – black/grey, brown and green. Even though these colours might not be the ultimate deal breaker, their psychological properties are proven to lessen your ability to convert prospects.

As for the best colour of your suit – the safe choices are navy blue, charcoal grey and black. These will be easy to colour match with any of the high converting colours.

Avoid patterns on your shirt and suit

Once you have selected the right colour for your shirt, here’s the next piece of advice – avoid patterns. While they might be desirable in certain settings, business, sales and marketing is, for the most part, not one of them. They create a distraction for your prospect and defer from absorbing your message. The best practice is to stick with solid colours on your garments.

Where can you apply this?

Our business advice is best suited for dressing for marketing materials (pictures or videos) and attending business and sales meetings, but it could be applied even beyond this frame, such as interviews or presentations.

Naturally, there will be situations where the opposite may be required. For example, an eccentric, bold style making a statement might be desirable in the fashion industry. It’s therefore essential that you are familiar with your industry as well as your prospective customers.

Has it ever happened that wearing some garments ruined your sale? We would love to hear about your experience. Similarly, feel free to share also the opposite experience where certain clothes you were wearing improved your chance for business success.

It’s that time of the year again. In October/November 2018, Patrick & Co travelled to the old continent to host trunk shows in several European cities. We are excited to see our old customers and are also looking forward to make our bespoke experience available to new clients, too.

What is a trunk show?

For those not familiar with what a trunk show is, it is a long-lived tradition of tailors travelling across the world to provide personal bespoke service locally. Tailors carry with them samples of fabrics for both suits and shirts along with catalogues of styles and designs for clients to select from. In the old days, these samples would be stored in a large trunk, hence the name “trunk” show.

There is a practical benefit to hosting trunk shows around the world. Since our customers come from every corner of the world, it is not always practical for them to fly to Bangkok when they need a new shirt or suit. This way, we get to reconnect with them and they have a chance to replenish their wardrobes so that they they can keep looking their best. We also advise them on style, just as we do in our brick and mortar store in Bangkok.

Look behind the scenes

Our favourite part of the trunk show is visiting our old customers. We usually conduct appointments at our hotel, but sometimes we travel to our clients’ offices or homes when there is a group appointment. However, even in case of a group appointment, each person in the group is taken care of individually (individual appointment usually lasts 45 minutes to 1 hour).

Old and new customers alike can choose from a range of fabrics and designs, whether they are interested in a suit or shirts. Old customers have the advantage of having their measurements archived in our records. If they are happy with their current sizes and everything fits perfectly, the process is usually easier as all they need to do is just select a fabric and style. Some customers may choose to make minor adjustments to their clothing, such as changing a collar, selecting different buttons etc.

For new customers, we take their complete measurements and then advance to selecting fabrics, styles and other details. Of course, we are always able to help with styling. We want to make sure that the new garment not only fits the body and occasion, but also complements the rest of our customers’ wardrobes.

Once everything is perfect, we complete the order and collect payment information. The order will be processed in Bangkok in our store and will be delivered to our customers in 5-7 weeks’ time. After seeing everyone scheduled in any given city, we are raising anchor and moving to the next city..

Are you interested in meeting us in your area?

When visiting your area in the future, we will get in touch and offer to make an appointment with us. If that’s not the case for some reason, please let us know you would like to meet us. Our trunk show is on appointment basis only, so it is important to get in touch in advance so that we can schedule you in. Do you know some friends or colleagues who are also interested? You are very welcome to bring them with you.

Commonly asked questions

For those of our customers who aren’t familiar with our trunk shows, we have put together a few frequently asked questions to help you get a better understanding of some details:

What form of payments do you take?

Our primary form of payment is credit cards (we collect your details and provide you with a receipt). Alternatively, we also accept PayPal and bank wire transfers. Unfortunately, we don’t accept cash as a payment.

What if the clothes I ordered don’t fit?

We are confident in our measurements and the chances of the clothes fitting well are high, but we are also human and there is a small margin for error. In rare instances, when the fit is far from perfect, we stand by our work and ask you to ship your clothes back for alteration. If only a minor is required, we would suggest to have it altered locally. In either case, we will ensure the client is compensated for the cost incurred.

Nowadays, men have two standard options when it comes to purchasing new formal clothes – buy the clothes off the rack hoping they will fit well enough or going down the bespoke route where they get their clothing tailored to their specific needs. Needless to say, we believe in the latter. There is something magical about going through the tailoring process, choosing every element of your garment and seeing it materialise in front of your eyes, with perfect fit guaranteed.

However, not all bespoke experiences are made equal. With more than 1,000 tailor shops in Bangkok, your experience may vary from a painful one (for example, you might be facing a pushy salesmen trying to lure you into something you don’t even need) to an absolute delight. 

Imagine walking into a tailor shop where you are nicely greeted, seated on a soft sofa in front of a fireplace, offered a drink and being taken through the entire process with ease and without feeling pushed around or sold to. This is the kind of bespoke experience you can find at Patrick & Co. We believe the customer experience matters and that is why we have designed our showroom experience to be as seamless and pleasant as possible for every visitor and every customer.
 

What makes Patrick & Co’s showroom experience unique?

What makes Patricks & Co’s showroom experience truly unique is a combination of our services and products that we offer. Here’s a bit more about them:

1. Style consulting

If you aren’t up to date with fashion trends, are unsure about what to wear on a specific occasions or what goes together, you are not alone. We understand that not everyone will know everything about men’s fashion and exactly what they want. 
 
That’s why we offer our customers personalised style advice and recommendations. If you come to our store, we will try to find out more about your lifestyle, work and existing wardrobe so that we can help you get the garments that fit your situation the best. 
 
For example, you may be asked about what suits/shirts you already have, if you plan to retire any of them soon, what colour you like, if you want to make a certain statement etc. This way, we are able to steer you into getting what you really need and avoid buying something that won’t match the rest of your outfit or the occasion. 
 

2. Comfortable & relaxing environment

Since our bespoke experience usually lasts between 1 and 1.5 hours, we want to make sure you feel comfortable and like at home. While we are taking you through the process of selecting fabrics and other details about your new outfit, you can enjoy the comfort of our sofa while sipping from a drink or liquor of your choice(bothAsian and European options are on the offer). Your new suit or shirts will look glamorous and we want your tailoring experience to be like that that, too.

3. High-quality fabrics imported from Europe

European textiles are considered the pinnacle of fabrics in the tailoring world. Their quality also comes with a higher price tag and this naturally means that only a few tailor shops actually stock it. We do! When getting your new suit, you are able to select from a variety of high quality, pure wool European fabrics, such as Vitale Barberis Canonico, Loro Piana or Guabello. These positively translate into longevity of your suit as well as its day-to-day qualities, such as breathability(whichis especially important in a tropical country such as Thailand). 
 
Another unique service related to fabrics only a few tailor shops in Bangkok can offer is the jacket canvassing optionCanvas is linked with the suit jacket construction. In short, horsehair canvas is sewn between the lining and the cloth of the jacket, making it draper properly and eventually help mould to your body over a period of time. The benefits of its inclusion are very much the same as opting for high quality fabrics, namely longevity of the suit and its breathability. 
 
In addition, the true suit aficionados also have the possibility to have their suit fully stitched by hand. This option obviously adds to the construction time but is likewise considered a pinnacle of tailoring.
 

Conclusion

These are the three inseparable parts of our showroom experience at Patrick & Co. Are you looking to get a new suit or are simply lost in the sea of endless options and customisations? Visit us at our store in Thonglor, Bangkok and try our showroom experience firsthand. Just be careful, side effects of the experience may include a well-made quality suit and a good time. We are looking forward to seeing you here soon!

Whether you are just visiting Bangkok or you are a resident in the city of angels, you must have surely noticed countless tailor shops decorating the busy streets. Tailoring business made its name in Thailand in the early years of 20th century and has been thriving ever since. Currently with more than 1,000 tailor shops in the area, how does one choose the right tailor in Bangkok for their custom suit or shirt?

Fortunately, there are a few easy signs anyone can look out for when choosing the right tailor. Below we have listed four clues you might want to consider during your search. If you do, your chances of finding a tailor that will deliver high quality work for a good value will go dramatically up.

How to Choose the Right Tailor in Bangkok / Patrick & Co

#1 Location – Where to find a good local tailor and which places to avoid

Most tailor shops in Bangkok are located alongside the long Sukhumvit road. This street is particularly popular with expats and tourists, meaning tailors shops have a steady influx of pedestrian traffic.

This is most obvious between around Asoke where tailor shops are often neighbouring each other. While this isn’t necessarily a deal breaker by any means, it pays to be cautious as not all tailor shops in the busy touristy areas have your best interest at heart.

If you are looking for a quality product and experience, it’s best to stay away from these overly touristy areas where tourist scams are a constant threat. These would be, for example, Khao San road and certain parts of Sukhumvit road where salesmen are trying to lure you into their stores with pushy sales and tuk tuk tactics.

#2 Style advice – Do they offer style consultancy?

Ideally, you will want to embark on your tailoring journey with some knowledge of men’s style and fashion, however, good tailors know this isn’t always the case. What makes a good tailor exceptional is their ability to offer tasteful style recommendations for their customer (where necessary) and give them what they need rather what they want.

For example, if it’s your first time getting tailored clothes, the tailor would ask on what occasion you will wear your suit and so on. Based on a series of simple questions, they will have a good idea of your needs and will then professionally guide you throughout the process. In case you already have previous tailoring experience, they would ask you what other garments you already possess and you will then work together on expanding your wardrobe with complimentary pieces.

Just note that it’s not always obvious whether a tailor offers a style advice or not. This usually only becomes clear once you step inside the store. For this reason, if you aren’t pressed for time, it may be worth visiting a few stores and comparing their style service. Alternatively, it’s also worth asking your fashion-knowledgeable friends for their recommendations and advice.

How to Choose the Right Tailor in Bangkok / Patrick & Co
How to Choose the Right Tailor in Bangkok / Patrick & Co

#3 Turnaround time – It takes time to make a good suit

Quality takes time. The process of creating a suit requires experienced workmanship and consists of shaping, pressing, reshaping, stitching, measuring etc., until your suit is perfect. Moreover, there can be anywhere from 3-5 fittings required before a final product can be confidently handed over. If you are looking for quality, forget about 24-hour delivery. Minimum turn around time at a proper tailor shop is going to be about 3-5 working days for a standard wool blend fabric suit and 6-12 working days for a high end one (further depending on the construction of your garment).

How to Choose the Right Tailor in Bangkok / Patrick & Co

#4 Price – Visible price list indicates transparency and trust

When asking yourself how to choose the right tailor, one of the most obvious ways to get a feel of checking whether they list their prices (online or otherwise). Doing so is an indication of transparency and it generally means the tailor shop is fully confident in their fabrics and craftsmanship.

It is these two elements that the cost for making a good suit (and other garments) comes down to. A good tailor will be using quality fabrics (we are talking about high thread count, interfacing, lining, brands…) from reputable mills. Most sought after fabrics come from Europe and are stored on flat boards. Secondly, it requires an experienced tailor to turn your selected fabric into a glamorous suit. Best tailor shops have in-house tailors, which leads to consistent and quality craftsmanship.

Naturally, if the price is too good to be true, the tailor shop is likely compromising on fabric and/or workmanship, and your new suit may not the have best chances to stand the test of time (an example of a this would be a full suit in an Italian fabric for $199 – definitely too good to be true).

Final thoughts on choosing the right tailor in Bangkok

Overall, the above blueprint isn’t by any means bulletproof, but sticking to it will help you get closer to finding the right tailor in Bangkok who can offer good quality for a good price.

If you are looking for an exceptional tailoring experience while getting your new suit, you are always welcome to visit Patrick & Co and talk to our tailors and style consultants. Our store is located less than 3 minutes walking from BTS Thonglor in Bangkok.

When it comes to buying a men’s suit, the black colour might have been the go-to suit colour for a long time. Nowadays, that’s not the case anymore. Black lost its status of an indisputable colour king of men formal wear and instead gave way to a variety of other more versatile colours and shades.

What colour of suit should you buy?

This is not to say that black colour has disappeared altogether – it hasn’t. It still has its firm place in a modern man’s wardrobe as it’s a part of the three classic suit colours – charcoal grey, navy blue and black. What makes black colour our less preferred and recommended choice is its use limited to special occasions, such as weddings or funerals.

Choosing a men’s suit colour if you…

…rarely wear your suit

Let’s put it this way – if you were to own only one suit and would rarely wear it, then black can still be one of your options, although not necessarily the first one.
 

…wear your suit regularly

However, if you intend to wear your suit beyond rare occasions, then charcoal grey and navy blue are the superior choices. Why? They are the most versatile and useful suit colours that provide a great value for those who have to wear formal suits regularly and look for a classic and timeless option.
 
Lets put black colour aside and take a look at each of the two colours – charcoal grey and navy blue – in more detail.
 

Charcoal grey suit

Choosing best suit colour - charcoal grey suit
 
Charcoal grey is an excellent and versatile suit colour option suitable particularly for business occasions. This may be due to the fact that this colour projects authority and makes its wearer look more mature.
 
A charcoal grey suit is very easy to colour-match with the rest of your outfit. As it lacks any colour (grey is colour neutral), it matches well with a wide range of colours, allowing you to be more adventurous with the shirts and ties that you selected to pair this suit with.
 
As for your shoes, this will also depend on your desired look. Black dress shoes are the safe choice for any gentleman, while brown leather will be a more modern, daring choice.
 
Note that charcoal grey isn’t the only option in the family of grey-coloured suits. If charcoal doesn’t quite fit the bill or occasion, you may find other shades of grey more suitable for you and your needs.
 

Navy blue suit

Choosing best suit colour - navy blue suit
 
Wearing a navy blue suit has the exact opposite effect from its charcoal grey sibling – it accentuates the youth of its wearer. That’s why the end use of the suit is very important to consider when selecting the best colour for a men’s suite as wearing it will send a certain message about you.
 
Navy blue suits are a great choice for the use at work as well as attending events, conferences or dinners. It is a versatile colour(everso slightly more than charcoal grey), easy to match with others and is a popular choice among men, particularly in Western cultures. Therefore, wearing a navy blue suit makes men fit in rather than stand out from the crowd.
 
Most men pair their navy blue suits with either brown or black dress shoes, with black leather colour being the safe choice.
 
Choosing best suit colour - navy blue suit
Choosing best suit colour - navy blue suit

Final thoughts on choosing the best suit colour 

Overall, if you are just starting to build your wardrobe or expanding your selection beyond just black, then choosing the best colour for your suit is straightforward – you can’t go wrong with either charcoal grey or navy blue suit. Both are highly versatile and considered conservative and traditional, which is the desirable look in many formal professions, such as politics, finance, law and others. These colours are also timeless and aren’t susceptible to trends the same way designer fads are.
 
Once your classic suit collection is complete, you can start looking at other more daring colours, for example, brown, tan or bright blue. Just note that these colours are less versatile and are often used at particular seasons, but on the other hand, they can better highlight certain personality traits in a way that the classic coloured suits can’t. Alternatively, another way you can spice up your suit collection is to experiment with various patterns and fabrics.

When you look back on your wedding day, you’ll remember the poignant message in your vows, the jubilant feeling from the moment you said, “I do”, and the love and support of your family and friends. But perhaps the one thing you’ll remember most is what you wore. Your wedding suit will define one of the most important days of your life, and it’s crucial that you get it right.

Common Mistakes
Men’s fashion is evolving, and the line between office dress codes and casual outfits blurs more and more each day. But weddings are still an occasion that calls for tradition and formality—especially if you’re the groom.

But formality doesn’t need to be boring, a concept that so many grooms get wrong. All too often, men choose bland, lackluster suits to avoid upstaging their brides. They also assume they should wear a tuxedo, avoid modernity, make every piece match exactly, and that their overall aesthetic should be serious. The best way to process this advice is to throw it out.

General Rules
Before we get into suiting specifics, there are a few general rules you should heed:
1. Coordinate with your bride: Though your wedding suit is all about you, the day itself is a joint effort between you and your bride-to-be. Your suit should play off the colors in her dress to create a look of cohesion in your ceremony.
2. Dress for your body type: Not every suit style works for every guy. If you’re slim, a double-breasted jacket can add some depth. If you’re heavyset, work with your tailor for a fitted suit that accentuates your strong points.
3. Go rogue with your accessories: From your bride to your groomsmen to your wedding colors, there’s some element of coordination happening between you and almost everyone else at the wedding. Have a little fun with your accessories and choose socks, lapel pins, pocket squares, or cuff links that make a bold (and individual) statement.

Fit and Fabric
When it comes to the fit of your wedding suit, you need to find the compromise between two aspects: comfort and modernity. Wedding days are long, drawn out affairs. Though you’ll be having a blast, your suit will need to withstand a lengthy day. Work with your tailor to craft a suit from lightweight wool or jersey. These fabrics are light, breathable, and, in most cases, crease-resistant.

Your body type will determine the exact cut of your suit. Tall, lean guys will luck out with most tuxedos and slim fits. Skinny guys and heavy guys will need to make appropriate adjustments. But overall, you should aim for a streamlined look that’s sleek. This means a jacket that hugs but doesn’t squeeze the torso, and trousers that slim down your leg. Keep your pockets empty to maintain a clean silhouette.

Groomsmen
Your groomsmen’s suit should be cut from the same cloth as your own, so to speak. But you should be the best dressed man at the wedding. There’s no requirement for them to match each other or you exactly. However, the colors they choose should stem from those you’ve chosen for the wedding. If you’re wearing a navy suit with charcoal accessories, perhaps they wear charcoal suits with navy accessories. One area where your groomsmen should be aligned is with their shoes and accessory choices. If there’s one place to have a look of uniformity, it’s in the minor details.

A lot of planning goes into your wedding day, and you’ll have dozens of amazing memories. Make sure your suit is one of them. Schedule a session with Patrick & Co. today to get started on your wedding suit.

Every modern man knows a perfect fit is the key to pulling off a great suit. However, not every modern man understands how to get to the perfect fit. Popular retailers offer the promise of an amazing suit at an affordable price but those suits are plagued with issues. It’s rare that you’ll buy a suit off the rack without needing at least one adjustment. Whether it’s the sleeve length of the jacket or the break in the trousers, a tailor’s expertise will be needed. Instead of doing double the work, go bespoke from the very start.

What is Bespoke Suiting?
Bespoke suiting is a time-honored menswear tradition that has been perfected since the late 1700s. From Italy’s Domenico Caraceni to Savile Row’s Gieves & Hawkes, the world’s most stylish men have known that bespoke is the only choice to look your best. This is clothing tailored to your body. It’s personalized and customized to your every need. Made from scratch every time, bespoke suiting goes through a meticulous and analytical process to ensure that your garments are flawless in every sense. And once you try a single bespoke suit, you’ll never head back to those popular retailers.

How Does Bespoke Suiting Work?
Bespoke suiting involves a great relationship with your tailor. He’ll be your resident expert and partner in creating the suit of your dreams. When you first meet, you’ll have a hand in customizing every aspect of your suit. Want pink contrast stitching on the interior of your jacket sleeve? Prefer a single vent over a double? Are you a fan of a slight break or a fuller, classic break? Whatever you desire, you can have it done. And if you’re unsure that these elements will work together, your tailor can help with that, too.

Once you have a vision of your suit, you’ll need to be measured. This isn’t your standard store measurement where a sales associate wraps a tape measure around your neck and moves on to find your suit. Bespoke suiting calls for up to 25 measurements. This may sound like a lot, but every guy is unique. You may have one arm that’s a tinge longer than the other or very broad shoulders. These measurements account for that.

Your measurements are used to build the perfect suit—a process that takes 4-6 weeks. Then, you’ll have a fitting and see your dream suit come to life.

Why Should You Choose Bespoke Suiting?
Bespoke suiting gives you the perfect fit every time. When you buy off the rack, you’re taking a gamble, and that gamble almost never pays off. Suits at popular retailers are made from standardized patterns. They take a one size fits all approach to suiting. However, you (and every other guy out there) aren’t built alike. You need a suit that takes your specific build and body parts into account. The only way to do this is through bespoke suiting.

If you’re tired of ending up in ill-fitting suits that don’t last, it’s time to upgrade your style once and for all with a bespoke suit.